story in today's fit nation report. >> reporter: for silicone valley entrepreneur heidi recognizen the days were long, and nutrition was the last thing on her mind, but when she stepped on the scale on her 50th birthday. >> i hit this number, and it was a real wake-up call for me, and i realized that all those years of being in the fast lane, working hard, not taking care of myself had taken its toll. >> so she did what she does best. she started a company. a music company of all things. >> i wanted, you know, chick empowerment music. upbeat stuff about you go, girl, you're going to get in your jeans and wear leopard print again someday, but i couldn't find anything like that, so one of the things i did to change my life is decided music like that needed to exist, and i started writing music. ♪ skinny jeans >> reporter: along with the help of music producers, heidi created skinny songs. the song i get the most fan mail about is one called "you da