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the first question comes from bev. we own a full service funeral home. after much research we expected the cremation rate to be 65%. it's 98% with customers doing a straight cremation with no other services. how do we get families to honor their loved ones? >> what a cheery question. >> it's in honor of halloween. >> it's a deadly important issue. >> yeah. >> look, we can expand this out which is how do you up sell your customers? she's getting -- they are buying the cheapest thing. how does she get them to do more. >> you don't want to issue to pass away. i have been thinking about this. the funeral business is different. it's not so different than a consulting business. think about yourself. you lose a loved one. the last thing you want to hear is a marketing pitch selling more services or products. it has to be a genuine approach at the beginning of the
made some bets on sovereign debt in europe and they did not work out well. >> that's for sure. pretty high profile bankruptcy there. all right, brian, thank you very much. all right. in honor of halloween, by the way, we've got our first ever photo challenge trivia question. take a look at this picture. who are these people and what are they dressed as? if you need to take another look at the picture, check out our
the first question comes from bev. >> what a cheery question. >> well, it's in honor of halloween. >> it's a deadly important issue. >> we can extend this out, how do you up sell your customers. they are buying the cheapest thing. how do she get them to do more. >> you don't want the mish to pass away -- >> oh, this is going to be a day. >> the funeral service is different, but not different than what a consulting business is. you lose a loved one, and the last thing you want to hear is a marketing pitch from a funeral director selling more services or products, and it has to be a genuine approach at the beginning of the consultation