Consumers and everyone. i'm going to start with the good news. why is this a positive, carrie? >> this is a vertical integration as opposed to horizontal integration. this is companies not doing the same thing and working together to do everything well. amazon has been a long time trying to get in the grocery business. i've tried amazon's fresh direct. they're not doing well. it's terrible. whole foods has an efficiency problem and technology problem. >> and you think it's good for consumers. >> yes. better food with the technology behind them. >> trish: before we get to john, jonas, you don't...