Page 3 - Hotels Network News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower.

The Hotels Network (THN) has been awarded the prestigious title of 2024’s #1 Direct Booking Tool by Hotel Tech Report for the second consecutive year. Additionally, THN proudly earned recognition as the second-place recipient in the Parity Management Solution category.

For the past year, generative AI has been everywhere, but is it all hype? I set out to explore this question with HSMAI Marketing Advisory Board at a recent meeting. There were mixed opinions in the room, highlighting both the potential and the challenges of integrating AI into the hospitality sector.

This month, The Hotels Network (THN), a direct growth platform for hotels, unveiled their inspirational Hotel Marketing Advent Calendar, meticulously designed exclusively for hoteliers. Crafted by a team of direct channel experts, this calendar delivers 24 days of unique content aimed at amplifying direct bookings and hotel website conversion rates.

Developed by senior industry leaders, the free-to-download e-book outlines a step-by-step action plan for organisations to implement sustainable initiatives, features best industry practices from the association’s members, and includes a ‘live’ worksheet to help teams get started.