DerbySoft and The Hotels Network Launch Partnership during ITB Berlin to Boost Hotel Direct Channel Performance
The Hotels Network (THN), a full-stack growth platform for hotels and DerbySoft, a leading marketing, distribution and connectivity solutions provider in the hotel industry, have announced a strategic partnership to optimize hotels’ direct channel performance by leveraging THN's suite of conversion and personalization products. Through this collaboration, the technology brands will provide broader optimization options that ensure potential guests enjoy a more streamlined user experience resulting in higher conversions. In addition to fighting price disparities on the hotel website, THN’s i...