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The Global Business Travel Association (GBTA) – the world’s largest business travel association and global leader in community, education, research and advocacy for the industry – today announced the WINiT by GBTA “Top 50 Women in Travel” award winners for 2022, recognizing outstanding women professionals from across the globe who were nominated by their industry peers and colleagues for their contributions.

Visiting a hotel and enjoying a uniquely immersive experience without ever actually physically being there? Attending an exclusive VIP event without leaving the comfort of your own home? The metaverse opens doors that we still have trouble fully conceiving, and its potential link with daily hospitality business remains a mystery for the vast majority of hoteliers.

Travel has returned in full force, and now it’s important to acknowledge how the behavior and priorities of travelers have changed. One key area has emerged as a clear front runner: sustainability. One in three potential guests research a hotel’s environmental policy prior to their stay, and almost 75% are more likely to choose an accommodation option that implements sustainability practices.

Controlling the price of your hotel’s rooms online is a vital part of growing your direct channel performance. If potential guests can find lower rates on OTAs and other third party channels, chances are they will leave your website to book there instead.

With in-person events back in full swing and resurgence in business travel, the importance of converting meeting planners on your hotel website takes on a whole new meaning.