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Hotwire Global EVP and head of client services Christa Conte talks with Doug Simon on the role that PR pros are taking in the metaverse

Insider identified 24 rising stars in the PR industry who are helping companies burnish their reputations, stay on trend, and more.

Twelve predictions for why 2022 will be a great year in PR

Enero acquires UK based McDonald Butler Associates April 28, 2021 4:02 Enero has announced its acquisition of McDonald Butler Associates, a B2B sales and marketing agency based in the UK. The announcement: Enero Group (ASX: EGG) today announced the acquisition of McDonald Butler Associates (MBA), a strategic B2B sales and marketing agency specialising in the $5.2 trillion technology industry, by Hotwire, its global technology communications consultancy. Aligned with the Group’s global strategy to scale and expand the digital capabilities of its core agency brands, including Hotwire, BMF an...

“It is a capital mistake to theorize before one has data”; Sir Arthur Conan Doyle’s words from Sherlock Holmes back in 1892 remain just as true today but there’s a key difference. Back then, they were lacking the data. Today, brands and businesses have access to a treasure trove of data but to remain competitive in a crowded marketplace, driving success for your brand means utilizing these insights to make smarter, data-driven decisions.