How Lego builds a new Lego set
The $80 Lego Ideas Polaroid OneStep is a 516-piece recreation of the classic 1977 OneStep SX-70 instant camera. Here’s The Verge’s exclusive peek at how it went from fan creation to final product.
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The $80 Lego Ideas Polaroid OneStep is a 516-piece recreation of the classic 1977 OneStep SX-70 instant camera. Here’s The Verge’s exclusive peek at how it went from fan creation to final product.
Danish toy giant Lego said 2 years of experimentation with blocks made from recycled plastic bottles showed they "didn't reduce carbon emissions."
Lego has never just been for children, but a growing number of new sets are geared specifically to adults, featuring an 18+ label in the corner and price tags of up to $1,000.
Innovative and amusing billboard advertising campaigns.
As the toy giant prepares to open its first ever Irish store on Grafton Street in Dublin, it’s clearer than ever that its enduring appeal has broadened out far beyond the children’s market