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Repetitive ads 'damage brand reputation and purchase intent'

Repetitive ads 'damage brand reputation and purchase intent'
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Kara Manatt , Nicola Agius , How Repeating Ads Affect , New Balance , Paid Media Editor , Search Engine Land , Jungle Creations , Mail Online , Digital Spy , Blue Array , Mastering In House ,

Ad Overexposure on Streaming Networks Shown to be a

MAGNA Media Trials and Nexxen partnered to study the aftereffects of repetitive ads on viewers, brands and the streaming platforms that run them. ....

Caroline Smith , Karim Rayes , Kara Manatt , Intelligence Solutions , How Repeating Ads Affect , Chief Product Officer , Nasdaq Trmr , Remor International Ltd , Onnected Tv ,

Ad Overexposure on Streaming Networks Shown to be a Detriment to Both Brands and Streaming Platforms

NEW YORK, July 12, 2023 Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too many of the. ....

United States , Caroline Smith , Kara Manatt , Karim Rayes , Tremor International , Globenewswire Inc , Intelligence Solutions , Exchange Commission , How Repeating Ads Affect , Chief Product Officer , United States Securities Act , States Securities , Exchange Act , Annual Report ,

Research: CTV ad overexposure harm brands, platforms

Research: CTV ad overexposure harm brands, platforms
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Karim Rayes , Kara Manatt , Intelligence Solutions , How Repeating Ads Affect , Chief Product Officer ,