Nexxen Partners with Lumen on Attention Measurement
They will deliver an holistic attention measurement solution
Source: tvtechnology.com
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Ad Overexposure on Streaming Networks Shown to be a
MAGNA Media Trials and Nexxen partnered to study the aftereffects of repetitive ads on viewers, brands and the streaming platforms that run them...
Source: globenewswire.com
Ad Overexposure on Streaming Networks Shown to be a Detriment to Both Brands and Streaming Platforms
NEW YORK, July 12, 2023 -- Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too many of the...
Source: marketscreener.com
DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments
DoubleVerify, announced today the expansion of its performance solutions to include pre-bid attention optimisation segments.
Source: bandt.com.au
Tremor International to Offer Green Media Products on CTV, Powered by Scope3 Data
Tremor International sees Scope3’s carbon emission measurement methodology applied to CTV inventory.
Source: bandt.com.au