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CMO's top 8 martech stories for the week - 19 August 21 - Vimarsana News

CMO's top 8 martech stories for the week - 19 August 21

All the latest martech and adtech news from Salesforce, Qlik, Mailchimp, Zoho, Fonto, Moloco, Adverity and Senseforth.ai

Source: cmo.com.au
MOLOCO Launches the MOLOCO Studio to Design Mobile Ad Creative Optimized for the Programmatic Ecosystem - Vimarsana News

MOLOCO Launches the MOLOCO Studio to Design Mobile Ad Creative Optimized for the Programmatic Ecosystem

MOLOCO Launches the MOLOCO Studio to Design Mobile Ad Creative Optimized for the Programmatic Ecosystem Share Article Team of data scientists, graphic designers and campaign strategists design creative based on data insights from MOLOCO's machine learning algorithms Campaigns designed by the MOLOCO Studio have generated average impression-to-install conversion rates of 3.2 percent — a 20 percent lift over other ads on the MOLOCO platform. REDWOOD CITY, Calif. (PRWEB) July 08, 2021 MOLOCO (http://www.moloco.com), a leader in ma...

Source: prweb.com
Funding Values Programmatic Ad Firm MOLOCO at $1bn - Daily Research News Online - Vimarsana News

Funding Values Programmatic Ad Firm MOLOCO at $1bn - Daily Research News Online

Funding Values Programmatic Ad Firm MOLOCO at $1bn April 30 2021 US-based programmatic advertising company MOLOCO has raised an undisclosed amount of funding, which it says values the business at $1 billion. Founded in 2013 by former YouTube machine learning engineer Ikkjin Ahn (pictured), MOLOCO helps mobile businesses 'convert their data into advertising performance'. Its mobile retargeting solutions to re-engage users who've installed an app, started a game, or abandoned a shopping cart before making a purchase. The firm says it has facilitated more than 100 trillion bid requests on behalf...

Source: mrweb.com
MOLOCO Receives New Funding at $1 Billion Valuation Amidst Rapid Growth - Vimarsana News

MOLOCO Receives New Funding at $1 Billion Valuation Amidst Rapid Growth

Redwood City, CA (PRWEB) April 29, 2021 -- MOLOCO (www.moloco.com), a leader in machine learning and growth solutions for mobile marketers, announced today it

Source: prweb.com
Moloco Raises Funding at $1 Billion Valuation - Vimarsana News

Moloco Raises Funding at $1 Billion Valuation

Moloco, a Redwood City, CA-based provider of machine learning and growth solutions for mobile marketers, received an undisclosed amount of funding, at a valuation of USD $1 billion. Backers included Shinhan GIB, an investment banking unit of South Korea’s Shinhan Financial Group, as well as other new and existing investors. Founded by Ikkjin Ahn in 2013, Moloco provides a complete suite of proprietary cloud advertising solutions that allow mobile businesses to use data to optimize the performance of their acquisition, retention, and monetization efforts. The funding comes as Moloco’s adv...