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Breaking News - Food Network and Robert Irvine Agree to New Multi-Year, Multi-Platform Deal


Food Network and Robert Irvine Agree to New Multi-Year, Multi-Platform Deal
This two-year deal includes new episodes of the long-running, hit show "Restaurant: Impossible," as well as additional content developed by Robert Irvine across the Discovery portfolio.
[via press release from Food Network]
FOOD NETWORK AND ROBERT IRVINE AGREE TO NEW MULTI-YEAR, MULTI-PLATFORM DEAL
Agreement Includes New Spinoff Restaurant Impossible: Back in Business, New Episodes of Restaurant: Impossible and Additional Content Across Linear and Digital Platforms
NEW YORK - July 17, 2020 - World class chef, cookbook author and philanthropist, Robert Irvine has struck a new multi-year deal with Food Network, it was announced today by Courtney White, President, Food Network. This two-year deal includes new episodes of the long-running, hit show Restaurant: Impossible, as well as additional content developed by Robert Irvine across the Discovery portfolio, with mid and short-form projects for both linear and digital platforms, including the Food Network Kitchen app. A culinary staple of Food Network, Robert will also continue his quest to help struggling restaurant owners across the country in the new spinoff series Restaurant Impossible: Back in Business, which premieres Thursday, July 30th at 9pm ET/PT. In the aforementioned series, Irvine helps previously featured restaurants affected by the current pandemic. The series will be accompanied by an all-new after show with Robert and other members of the RI family going behind-the-scenes of each episode and answering questions from fans. The most recent season of Restaurant: Impossible has been a hit with fans both on-air and online with L3 ratings up double-digits for P25-54, W25-54, and up triple-digits for M25-54 vs. year ago benchmarks, and social media interactions up 25% vs last season. Complementary content for the series has garnered over five million video views across social media platforms to date, with #RestaurantImpossible trending on Twitter during seven of the season's 10 premieres.

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