Here's how Beyond Meat can 'hit the jackpot' after Costco meatball rollout
Alexandra Canal Get ready to buy meatless meatballs — in bulk!
Beyond Meat’s (BYND) Beyond Meatballs, which rolled into select grocery stores this fall, are now available in select Costco (COST) locations in the U.S., including New Jersey, New York, Arizona, and Texas.
It’s the company’s third product rollout in 2020 following the Beyond Breakfast Sausage and the Cookout Classic burger — and the latest expansion in a space that CFRA analyst Arun Sundaram says still has more room to run.
“[Fake meat] is here to stay because it’s not just Beyond Meat and Impossible Foods. There are other packaged food companies entering this space, like Tyson (TSN), Nestlé (NSRGY), Kellogg’s (K), and more,” Sundaram said. Independent food chains are also adopting and adding more plant-based products with consumers “fully embracing” the trend, he said.