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Demand for chocolate is at an all-time high. However, producing chocolate comes with some sticky social, environmental and economic problems. This paper focuses on the issues of child labour, forced child labour and unsustainable farming practice within the chocolate industry, and specifically on the discourse about Nestlé’s Ivory Coast cocoa supply chain. We analyse corporate disclosures, related counter accounts and subsequent responses in new and old media as a dynamic communication process. A mobilising of Goffman's (1959) dramaturgical metaphor of impression management contextualises each communication as a performance towards an audience. Behind the communications is Nestlé’s need to repair its legitimacy – because child labour and unsustainable farming exist in its cocoa supply chain – and the audience's vested interests in their counter-performances. The Nestlé case offers substantive and nuanced insights into corporate disclosure and communication practice ....
Please note that the posts on The Blogs are contributed by third parties. The opinions, facts and any media content in them are presented solely by the authors, and neither The Times of Israel nor its partners assume any responsibility for them. Please contact us in case of abuse. In case of abuse, In 1956, Erving Goffman introduced his theory of impression management. His book, The Presentation of the Self in Everyday Life, contended that individuals always strive to manage their impressions during social settings. To do, individuals must first identify the social setting they are in (e.g., a theatre or dinner party), adopt the most appropriate behaviors for these settings and take actions that will foster a positive impression on others. For instance, picking one’s nose during a formal party may negatively impact one’s impression, while introducing new topics for discussion during a dinner party may lead to a positive impression. For Goffman, all of life was a ....