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Innovation in non-alcoholic spirits is helping Bacardi be part of the momentum behind low and no alcohol cocktails. Its latest launch - a new non-alcoholic spirit called Palette debuting in Europe this month - joins brands such as Martini non-alcoholic aperitif and low alcohol Martini Fiero.
Bacardi is launching a new non-alcoholic spirit, Palette, in bars across London, Amsterdam and Paris this month.
‘Less Is More’: Bacardi Predicts 400% Growth in No and Low Alcohol in Next Four Years HAMILTON, Bermuda--(Business Wire)--Bacardi Limited, the world’s largest family-owned spirits company, is launching a new ‘mindful drinking’ campaign this January, designed to help retailers, bars and e-commerce partners tap into a sales opportunity worth a predicted $500m RSV by the end of 2024 iii. Bacardi portfolio of mindful drinking products (Photo: Business Wire) Mindful drinking - the practice of being aware of why, how much and what alcohol we drink - is a cultural movement which has beco...