Walmart, Vizio in talks that could lead to more than $2B deal
Retailer would use TV manufacturer to strengthen retail media network
Source: supermarketnews.com
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Top News In Insider Intelligence Today - Breaking & Trending Today
Brands Shouldn't Sleep on Amazon Prime's Ad Push
Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.
Source: streamingmediaglobal.com
Potential Walmart-Vizio Deal Could Shake Up TV Market But Will It Happen?
The appeal for Walmart isn't just to sell TVs, which is a crowded space these days, but the massive ad space and data collection possibilities.
Source: hothardware.com
Temu splashes out on Super Bowl ads as interest on the Chinese e-commerce app fades among US shoppers
The number of Americans shopping on Temu is falling, and many users plan to shop less on the app, according to recent surveys.
Source: scmp.com
Walmart in talks to buy smart TV maker Vizio for more than $2 bln: Report, ET Telecom
Adding Vizio TVs could give companies including J.M. Smucker and Kraft Heinz more screens to display their ads to the more than 130 million shoppers that visit Walmart's 5,000 U.S. stores each week.
Source: indiatimes.com