Toyota Has Most-Seen Auto Ad Heading Into March Madness
Auto brands were the third-most seen marketer category during men’s college basketball games from March 7-13, with 9.1% of impressions.
Source: wardsauto.com
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Most-Viewed Auto Ads Air Across Range of Programming
The No.1 spot, Toyota’s “More Me,” racked up more than 180 million impressions on an estimated national spend of only $1.2 million.
Source: wardsauto.com
Asian Brands Dominate List of Most-Viewed Auto Ads
Leading the list is Toyota, with the top two spots: “Born for Bringin’ It” and “Born for the Wild.”
Source: wardsauto.com
Toyota Claims Most-Seen Auto Ad Against Olympic Backdrop
Toyota tops the list for the week of Feb. 7 with one of its two “Start Your Impossible” campaign spots, but just barely.
Source: wardsauto.com
Nissan BEV Spot Ranks Atop Most-Viewed Auto Ads
With the pro football world taking a week off before the Super Bowl, automakers turned to a variety of other programming to promote their vehicles.
Source: wardsauto.com