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Why is it important for Indian brands to take notice of gaming media

Why is it important for Indian brands to take notice of gaming media ....

Sumit Batheja , Business Head , Intrinsic In Game , Game Streaming , Gaming Content ,

Investegate |Bidstack Group PLC Announcements | Bidstack Group PLC: New IAB Intrinsic In-Game Measurement Standards

Investegate announcements from Bidstack Group PLC, New IAB Intrinsic In-Game Measurement Standards ....

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IAB Releases Intrinsic In Game Measurement IIG Guidelines For Public Comment

When IAB released its current standard of in-game ad measurement standards in 2009, video games and advertising technology were in a vastly different stage of development. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. ....

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