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To get in these days is to have a working prototype or product or service that people are already using. in the past you used to raise money in order to build the prototype but today with open-based tools and cloud-based services and marketing features such as google+ and facebook, things are very different. i think they expect you to show up with something that's already working, not just a vision and a key. it's something these ooh already in use. >> this guy has something. it's working. even if he's not looking for money, how do you get advice? oftentimes it's easier to ask for money than a...

Guy's bringing up the one-third, one-third. certainly have the best lawyer you can find. the one who understands early partnerships and relationships that can happen and the psychology of that, but i am a believer in a team. i don't think anymore in as much as my wife and i built our company together and she challenged me every day, i don't think companies can be built today without great partnerships. >> she mentioned in a piece and you mentioned guy about trusting your gut. how do you know when to trust your gut or do you always trust your gut. a lot of times we say, oh, i'm doing something ...

They're going to need somebody or they need more sales, then they need that right salesperson. >> guy, in a case like this, do you suggest hiring an employee or contractor to test it out? >> the conservative step is to hire a contractor just to make sure that your perceived need for more employees is true, but i think once you are sure of that need, you should hire an plea because the advantages of morale and motivation and long-term loyalty are much longer and stronger for an plea versus simply a freelancer or a contractor. >> plus, there's something that goes along, j.j., with hiring a first...

Challenges of managing a startup and avoiding the dramdrama. >> whenever it gets fiery, we always say, friends first, friends first, friends first. >> they wrote a business plan for it while studied entrepreneur ship at babson college. they went their separate ways but realized the idea. >> we realized we had the abilities so we thought, why not go for it. >> jeremy who works for finance in boston came up with the projections for models and he and the others pitched the idea to their family and they brought on a third friend to round out the team. >> we thought, do you want to be part of this,...

50% trust. that isn't normal because they're always trying to sort of figure each other out. think the nature of the success of great partnership is when you go into it with an internet -- in tell length -- a rigor, a rigor that you want too challenge each other, a rigor that says what can you add to the business every day? >> you know, guy, you're in business with your wife, brian and i'm in business with my brother. i trust in him infinitely and he in me. what can do you to protect yourself? >> well, i think in many regards, protection is somewhat of an illusion. it's all about doing the due...