How Al Ries and positioning changed marketing forever, Marketing & Advertising News, ET BrandEquity
Brands succeed mainly by inspiring loyalty, but consumers aren’t out there thinking about brands. When they do think about it, how a brand is positioned matters in it being recognised, retrieved. Al Ries and Jack Trout immortalised the word ‘positioning’ for generations of marketers. This week’s column of Brand Matters pays tribute to the marketing legend.
Source: indiatimes.com