Brands succeed mainly by inspiring loyalty, but consumers aren’t out there thinking about brands. When they do think about it, how a brand is positioned matters in it being recognised, retrieved. Al Ries and Jack Trout immortalised the word ‘positioning’ for generations of marketers. This week’s column of Brand Matters pays tribute to the marketing legend.
MongoDB (MDB) Appoints Ann Lewnes to Board of Directors streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
MongoDB Appoints Ann Lewnes to Board of Directors tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
MongoDB, Inc. today announced the appointment of Ann Lewnes to its Board of Directors. Lewnes was previously in senior leadership roles at Adobe Systems, Inc., a multinational software company that offers digital marketing and media solutions, from.