Stay updated with breaking news from Ivan Pollard. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
/PRNewswire/ -- The Conference Board has appointed renowned marketer Ivan Pollard to lead its Marketing & Communications Center. Pollard brings a wealth of...
Food industry news, voices and jobs. Optimized for your mobile phone.
It’s 2021 and the era of the hybrid media agency is upon us. Something that, thanks to the rise of digital, has happened quicker than anticipated. Changes in consumer behaviour have led to their ability to better avoid most traditional advertising and all but reject traditional ways of pre-purchase research meaning media agencies need to relook their models against obsolescence. But what is a hybrid media agency? A hybrid media agency is a model which borrows heavily from the old model of multiple disciplines under one roof or a traditional 360 agency. Twenty years ago the name used for t...
Credit: General Mills Pollard's remit was to lead marketers on “thinking networked,” in his words, in ways that global plans could be executed to meet local tastes, elevating the marketing function within the organization. But with his exit, the food giant opted to eliminate the global CMO role. “I’ve done the bit I came to do,” says Pollard, whose last day is June 15. Ad Age recently spoke with him about his tenure, the reasons for his departure, and why he believes in a project-based agency model. He also talks about his next move. (Hint: it involves Star Wars and biking.) Below, ...
Credit: General Mills General Mills announced restructuring actions that include the departure of Global Chief Marketing Officer Ivan Pollard, who pushed brands such as Cheerios, Häagen-Dazs and Wheaties to make bolder moves during his nearly four-year tenure. The company does not plan to fill his role. Pollard’s departure is part of changes being made to the company’s leadership team. General Mills on Thursday announced it “approved restructuring actions designed to better align its organizational structure and resources with its strategic initiatives.” But that statement, issued ...