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General Mills Global Chief Marketing Officer Ivan Pollard Departs General Mills global chief marketing officer Ivan Pollard steps down, Equinox appoints Peter Giorgi chief marketing officer, PlantFuel Life elects a new board member, Niels Swinkels accepts a promotion as executive vice president and marketing director of Universal Pictures International and more. General Mills Global Chief Marketing Officer Ivan Pollard Exits Amid changes to its leadership team, General Mills global CMO Ivan Pollard has left the company. According to Ad Age, Pollard’s role, which was created in December 201...

March 10 2021, 9:42 am | BY Ricki Green | No Comments The One Club for Creativity has announced the first group of leading global brand marketers who will serve on the jury for The One Show’s prestigious 2021 CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.   Fernando Machado (above), Global CMO, Restaurant Brands International, The One Club Board member Nadja Bellan-White, Global CMO, VICE Media Group Jessica Burns, VP, Brand Marketing & Creative, GrubHub Morgan Flatley, SVP, Chief Marketing and Digi...

Subscribe General Mills bets on cereal, ice cream, snack bars & Mexican food as it deploys 4-prong growth strategy By Elizabeth Crawford At the Consumer Analyst Group of New York 2021 conference yesterday, General Mills unveiled a four-prong strategy to “accelerate” its net organic sales growth 2-3%, expand mid-single-digit margins and deliver mid- to high-single-digit constant currency growth “over the long term” despite an industry-wide slowdown in consumer spending on food at home compared to the start of the p...

Press release content from Business Wire. The AP news staff was not involved in its creation. General Mills Outlines “Accelerate” Growth Strategy at 2021 CAGNY Conference February 16, 2021 GMT MINNEAPOLIS--(BUSINESS WIRE)--Feb 16, 2021-- At the Consumer Analyst Group of New York (CAGNY) 2021 Conference, General Mills (NYSE: GIS) outlined its Accelerate strategy to deliver top-tier shareholder returns. The company also reaffirmed its fiscal 2021 third-quarter and full-year financial guidance, which was originally provided on December 17, 2020. Accelerate Strategy The Accelerate strategy de...

By Rebecca Stewart-04 February 2021 08:00am Pritchard takes the crown after a year of helping the business successfully navigate the new normal Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has been named Global Marketer of the Year for 2020 by the World Federation of Advertisers (WFA). Pritchard takes the crown following a turbulent 12 months, through which he has encouraged his marketing teams to focus on ‘lean innovation,’ put a laser-sharp focus on brand purpose, sustainability, and business growth, and successfully steered the business towards the cal...