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By Rebecca Stewart-25 January 2021 13:00pm From listening more to having fun - the world's top CMOs offer advice to their younger selves "Listen more", "seek out laughter and fun" and "focus on being useful" – these are among the words of advice some of the world's leading chief marketers officers — including P&G's Marc Pritchard, Mars' Jane Wakely and Burger King's Fernando Machado — tell us they would offer up to their younger selves if they could turn back the years. If there was ever a year when it would have been ideal to hop into the DeLorean and change the path ...

General Mills marketing boss on how 2020 meant working better with rest of business Covid-19 didn’t rewrite the rules of marketing for food giant General Mills, but it did force 1,000 marketers to work more closely with the rest of the business. We catch up with its top marketer, Ivan Pollard, to hear about some of the business positives and creativity that came from a year of disruption. General Mills is one of America’s biggest food producers. And in 2020, the company famous for bringing us Betty Crocker, Pillsbury, Old El Paso and Lucky Charms found itself ...

Video The World Federation of Advertisers (WFA) has revealed the shortlist for its Global Marketer of the Year 2020 award, with marketing leaders from General Mills, Huawei, Mattel, Mars, Procter & Gamble and Restaurant Brands International nominated. This year, the annual scheme celebrates the work that marketers from around the world have done to strengthen brands and businesses during the pandemic and beyond. Following nominations from the wider marketing industry, an expert jury of global marketers and industry experts chaired by WFA president Raja Rajamannar has helped to whittle down t...