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Love me, love my music – A new approach to online dating While dating apps of all stripes have become especially popular during the past year’s pandemic induced isolation, their algorithms have consistently overlooked or underrepresented the importance of music taste – that’s where Vinylly comes in. Guest post by You know those startup ideas you read about all the time where you think: Why didn’t I come up with this? As we know, dating apps have been popular for a long time.  But during 2020, they achieved new levels of participation, thanks to COVID.  So many people felt isolat...

What Tim Hortons can teach about audience engagement If you’ve never had the pleasure, Tim’s is a Canadian institution that has made its way here in America, and in countries around the world. Tim Horton (singular) was an NHL player who made his way into the fast food industry in the 1960s. Guest post by Today, Tim Hortons (no apostrophe) is owned by Burger King, but still blessedly independent, with the freedom to build and nurture its own unique brand and spirit.  There are more than 800 stores in America, and nearly 5,000 locations in 14 countries around the world. But even with all...

Music streaming algorithms: Are they sexist? While predictive data has certainly proven itself to be useful, algorithms, – written as they are by humans – are inherently flawed, and may be dishing up a hefty dose of sexism when it comes to curating our music streaming options. Guest post by It is probably just the second inning when it comes to the ways in which Artificial Intelligence – or AI – will impact platforms and devices in our digital lives.  Whether it’s Amazon suggesting related purchases, Pandora choosing songs that are sonically compatible, or Netflix highlighting doc...

Has radio lost the battle for the ear? [Fred Jacobs] As the landscape of audio continues to transform and reinvent itself (most recently with the rise of social audio), Fred Jacobs here muses on what these latest shifts could mean for the future of radio. Guest post by It’s difficult to pinpoint when the current Audio Renaissance began, but seemingly everyone believes it’s for real. Some think it started with podcasting around 2004, but that medium wallowed for many years before becoming the darling it is today.  It wasn’t until “Serial” captured the media zeitgeist in 2014 that m...

How Can New Music Compete With Classic Rock? Here Fred Jacobs explores the challenge of breaking through classic rock’s stranglehold on radio, and how to give new music a fighting chance at competing for space on the airwaves. Guest post by How can new music compete against Classic Rock?  That is the question, as ironic as it may sound. Nearly four decades ago when I was trying to just get ambitious broadcasters to take a risk on an all-gold radio format on the FM band, featuring the Beatles, Led Zeppelin, and the Eagles, I never could have dreamed anyone could possibly ask that question.