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Specsavers appoints AJF to its creative with first work released


Specsavers appoints AJF to its creative with first work released
April 29, 2021 11:05
Specsavers has appointed AJF as its creative services agency for Australia and New Zealand following a competitive pitch process last year.
The agency takes over from Cummins & Partners, which was appointed to the creative account in 2014. Commenting to Mumbrella, a Cummins & Partners spokesperson said that the agency parted ways with the brand a year ago as Specsavers began bringing its creative services in-house.
 
“Over the last couple of years Specsavers had increasingly taken work in-house, which is their prerogative. When their procurement team decided to review the services agreement and wanted us to pitch, we politely declined. We enjoyed our five years with Specsavers and we’re proud of the work we did for them, including many locally produced campaigns. We didn’t just roll out global work. Some of the most notable work being Priceless Eyes and the Error Ridd ....

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Specsavers appoints AJF and launches new 'Should've' campaign for multifocals – Campaign Brief


April 29 2021, 9:42 am | BY Ricki Green | 4 Comments
Specsavers has appointed AJF as its creative services agency in Australia and New Zealand, following a competitive pitch process late last year.
 
Building on Specsavers’ strong foundation as a well-known and trusted healthcare brand in Australia and New Zealand, the appointment will see AJF supporting Specsavers with creative leadership and brand strategy.
Specsavers established its first store in Australia in 2008 and today is the market leader in both Australia and New Zealand with 402 physical stores spread across the two countries, complemented by an ecommerce offering.
AJF and Specsavers are looking forward to a strong, collaborative relationship with a shared ambition for moving the brand forward over the coming years. ....

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