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Creativity and innovation in film marketing was the focus of debate in Cannes - Industry Report: Market Trends

Creativity and innovation in film marketing was the focus of debate in Cannes

Detective Chinatown 3 breaks China box office record amid COVID-19

© iStock “Detective Chinatown 3,” the latest installment in a long-running Chinese film series, has set a world record for a single-market opening weekend as millions of Chinese moviegoers were prevented from traveling during the Lunar New Year holiday. The film raked in $397 million, The New York Times reported, topping the previous single-market record, 2019’s “Avengers: Endgame,” which made $357 million in the U.S. and Canada in its opening weekend. The Lunar New Year holiday typically involves the largest mass migration in the world as citizens return to their ancestral homes. However, under national travel restrictions, the seven-day holiday saw massive box-office traffic instead, according to the newspaper.

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