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Image courtesy of Unilever The acquisition of the Austin, TX-based company expands the CPG giant’s presence in the health and wellness space. Consumer packaged goods company Unilever recently entered into an agreement to purchase Onnit, an Austin, TX-based supplier of supplements that support mental performance, emotional wellness, and physical fitness. The company’s flagship product, Alpha BRAIN, is a nootropic supplement that improves memory, focus and cognition. Onnit also provides functional nutrition and fitness essentials solutions and a digital content platform that contains articles, interviews, advice, and fitness programs for customers. “Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering, and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V., and SmartyPants Vitamins, ....
Unilever to acquire human optimisation brand Onnit Unilever has signed an agreement to acquire Onnit, a Texas-based human optimisation company, as it looks to tap into the growing consumer interest in holistic health and nootropics. The British consumer goods giant announced yesterday (April 26th) that it is adding the health and wellness firm to its portfolio, allowing it to delve into the worlds of sports nutrition and cognitive health supplements. The Onnit brand, founded in 2010 by Aubrey Marcus, sells a range of supplements focusing on cognitive function, mood and relaxation, gut health and immunity support. The range s hero product is Alpha BRAIN , a nootropic supplement for better memory, focus, and mental processing. ....
Unilever To Acquire Food Supplement Brand kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
Press release content from Business Wire. The AP news staff was not involved in its creation. Unilever to Acquire Onnit ENGLEWOOD CLIFFS, N.J. (BUSINESS WIRE) Apr 26, 2021 Unilever announced today that it has signed an agreement to acquire Onnit, a holistic wellness and lifestyle company, based in Austin, Texas (US). Onnit products Onnit was founded in 2010 by Aubrey Marcus, who set out to inspire a journey towards ‘total human optimization’ - a 360-degree philosophy to achieve optimal health and wellbeing, through physical fitness, mental performance, and emotional wellness. ADVERTISEMENT Onnit’s supplements are the foundation of the brand’s offering and are made with scientifically proven and high-quality ingredients to provide improved cognitive function, mood and relaxation, gut health and immunity support. The range includes Onnit’s hero product, Alpha BRAIN®, a brain supplement (nootropic) for better memory, focus, and mental processin ....
By Reuters Staff FILE PHOTO: Unilever headquarters in Rotterdam, Netherlands August 21, 2018. REUTERS/Piroschka van de Wouw (Reuters) - Unilever Plc is acquiring food supplement company brand Onnit, the consumer goods giant said on Monday, joining rival Nestle SA in expanding its portfolio of brands focused on health and nutrition. The company did not disclose the terms of the deal but said Onnit, which makes Shroom Tech to enhance fitness and endurance, Stron Bone for bone health and brain supplement Alpha BRAIN, would continue to be based in Austin, Texas, and led by CEO Jason Havey. Onnit was founded by fitness enthusiast Aubrey Marcus in 2010, who will continue to be its brand ambassador, Unilever said. ....