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Roku Inks Pact With The Trade Desk - What's Going On? - Roku (NASDAQ:ROKU), Trade Desk (NASDAQ:TTD) - Vimarsana News

Roku Inks Pact With The Trade Desk - What's Going On? - Roku (NASDAQ:ROKU), Trade Desk (NASDAQ:TTD)

Roku partners with The Trade Desk to enhance advertisers' TV streaming campaigns through data-driven insights, while also expanding measurement capabilities with iSpot.tv.

Roku's new ad chief on upfront strategy and the demise of cookies - Vimarsana News

Roku's new ad chief on upfront strategy and the demise of cookies

Jay Askinasi talks about his first weeks at Roku and bringing buy-side perspective to the platform.

Source: biztoc.com
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IHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers with a Direct Path to Premium Inventory - Vimarsana News

IHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers with a Direct Path to Premium Inventory

Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S.NEW YORK, Jan. 09, 2024 -- Magnite , the largest independent sell-side...

The Joint Industry Committee: Nielsen Is "Weaponizing The MRC" - Vimarsana News

The Joint Industry Committee: Nielsen Is "Weaponizing The MRC"

The JIC is setting the record straight on its currency requirements – and that they're sufficient even without requiring MRC accreditation.

TV Programmers Join Forces to Host Advanced Advertising Summit at Cannes Lions 2022 - Vimarsana News

TV Programmers Join Forces to Host Advanced Advertising Summit at Cannes Lions 2022

/PRNewswire/ -- OpenAP and its owners Fox, NBCUniversal, Paramount and Warner Brothers Discovery today announced they will join forces at the 2022 Cannes Lions...