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IHOP tests beer and wine in New Mexico and San Diego

IHOP designs new diner concept flip’d for the post-COVID consumer.

Provided May 21, 2021 Although IHOP first debuted its fast casual brand — Flip'd — two years ago, the 1,600-unit casual dining chain relaunched it this week with a few upgrades. "Since we originally announced Flip'd in 2019, a lot has changed," Jay Johns, president of IHOP, said in a company press release. "We wanted to ensure that we were evolving the concept to meet our guests' needs. While we know there is a pent-up demand for a return to dining in restaurants, we anticipate that our delivery and takeout business is here to stay as consumer needs continue to shift and they seek out dif...

Provided by Business Wire May 20, 2021 11:00 AM UTC IHOP® Reveals Plans to Debut flip’d by IHOP, a New Fast Casual Concept Launching Summer 2021 The First flip’d by IHOP℠ Restaurant is Expected to Open in New York City This Summer with Three Other Locations Planned for This Calendar Year flip’d by IHOP Will Feature an All-Day Menu Inspired by IHOP Favorites with a Primary Focus on Fresh and Quality Ingredients, To-Go, Delivery and Technology Today, IHOP® unveiled the latest plans to launch a pilot of its new fast-casual concept, flip’d by IHO...

Share this article First announced back in 2019, flip’d by IHOP — IHOP‘s impending fast food concept — is finally gearing up to launch its first space in New York City. The new initiative was built based off of the increasing demand for made-to-order breakfast, lunch and dinner, as well as finding a method to treat consumers to classic IHOP dishes in a faster and unique way. “Since we originally announced flip’d in 2019, a lot has changed. We wanted to ensure that we were evolving the concept to meet our guests’ needs,” said Jay Johns, IHOP’s President. “While we know ther...