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ITV targets ads based on emotions, claiming a world first

ITV is claiming a world first, as it uses contextual classification to identify emotions during its programmes to help advertisers decide where they place ads, . ....

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ITV upgrades ACT tool to identify emotions

ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify. ....

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Unilever, Heineken and PepsiCo join ITV's retail media trial | Advertising

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch. ....

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Pepsi and Unilever among brands signing up to ITV Matchmaker Prolific North

ITV is trialling its new cookieless ad data platform in partnership with retailers Tesco and Boots. ....

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The Drum | More Than A Dozen Top Brands Are Now Trialing ITV's Retail Media Solution

The product was launched by Boots and Tesco to give FMCG companies a VOD targeting solution based on loyalty card data. ....

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