ITV targets ads based on emotions, claiming a world first
ITV is claiming a world first, as it uses contextual classification to identify emotions during its programmes to help advertisers decide where they place ads, ...
Source: rapidtvnews.com
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ITV upgrades ACT tool to identify emotions
ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify.
Source: advanced-television.com
Unilever, Heineken and PepsiCo join ITV's retail media trial | Advertising
More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.
Source: campaignasia.com
Pepsi and Unilever among brands signing up to ITV Matchmaker Prolific North
ITV is trialling its new cookieless ad data platform in partnership with retailers Tesco and Boots.
Source: prolificnorth.co.uk
The Drum | More Than A Dozen Top Brands Are Now Trialing ITV's Retail Media Solution
The product was launched by Boots and Tesco to give FMCG companies a VOD targeting solution based on loyalty card data.
Source: thedrum.com