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MarketInk: Advertising Agency The Shipyard to Acquire Midwest PR Firm Fahlgren Mortine

The combined company will have nearly 400 professionals with industry expertise in tourism, economic development, financial services, consumer products, energy, retail, building products, logistics, technology and healthcare. ....

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Research: 73% of advertisers using addressable ads

Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions have released new findings that capture the latest growth, ....

Jen Soch , Dan Rosenfeld , Channel Solutions , Advertiser Perceptions , Data Analytics , Executive Director ,

New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising

Nearly three in four marketers are currently including addressable TV in their media plans, a 16% increase versus a year ago.

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Dan Rosenfeld , Jen Soch , Channel Solutions , Advertiser Perceptions , Data Analytics , Executive Director , Altice United States , Charter Communication Spectrum Reach ,

How Vogue Monetises the Met Gala

How Vogue Monetises the Met Gala
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Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets 'more surgical'

Tech innovations like transcription enables refined inclusion and exclusion lists in buying podcasting, whose growth is expected to hit $2 billion by 2023. ....

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