Verizon's data privacy limits contributed to the demise of its media ambitions
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the web’s oldest and best-known media brands. But despite CEO Hans Vestberg’s eventual disinterest in holding onto the legacy properties of AOL and Yahoo — culminating in the telecom company’s sale of Verizon Media to Apollo Global Management announced earlier this week — digital ad industry execs say regulatory pressures, tech industry privacy moves and internal restrictions on data sharing contributed to Verizon’s decision to unload its media and ...
Source: digiday.com