How your supermarket loyalty card became part of a £2bn cash-grab
In the final weeks of the year, social media becomes awash with posts from Spotify subscribers sharing their most listened-to songs, artists and music genres.
Source: yahoo.com
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'Like an atomic bomb': So what now for the IAB's GDPR fix after regulator snafu
More great news for Google and other walled gardens.
Source: digiday.com
Verizon's data privacy limits contributed to the demise of its media ambitions
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the web’s oldest and best-known media brands. But despite CEO Hans Vestberg’s eventual disinterest in holding onto the legacy properties of AOL and Yahoo — culminating in the telecom company’s sale of Verizon Media to Apollo Global Management announced earlier this week — digital ad industry execs say regulatory pressures, tech industry privacy moves and internal restrictions on data sharing contributed to Verizon’s decision to unload its media and ...
Source: digiday.com