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AFC outlines 2-step plan for $1 million grant By Imogen Bailey | 14 May 2021 The Australian Fashion Council (AFC) has been awarded a $1 million grant from the Department of Industry, Science, Energy and Resources (DISER). The grant will be used to fund a two-step project which will first; establish a clear identity and trademark for Australian fashion brands to heighten demand and awareness of Australian fashion both domestically and overseas; and, second; will work to create more local manufacturing. Speaking to Ragtrader, AFC CEO Leila Naja Hibri said the first phase is focused on heightening the profile of Australia's vibrant fashion industry. "The idea was that we need to as an industry, identify Australian fashion, in terms of branding, brand positioning, and messaging.