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Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it. The world’s richest man and hardcore free speech advocate, Musk said in a statement: “Twitter has tremendous potential — I look forward to working with the company and the community of users to unlock it." So how could this impact brands and agencies? Here’s what top agency executives had to say.

The Times of Houma Thibodaux

TikTok is making plays to attract more advertisers. Betting on organic strategy in hopes to go viral instead of paying for TikTok's ads.

(Reuters) – Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be banned from operating in the United States. But after it became clear Joe Biden had won November’s U.S presidential election, that all changed. “The interest in TikTok has exploded,” said Erica Patrick, vice president and director of social media at Mediahub Worldwide, which has worked with brands includi...

Accused by the Trump administration of being a front for the Chinese government, TikTok's ad business looked bleak last July.