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Small Boulder 'zero-waste' grocer opening second location in Berkeley

“We do all the worrying so you don't have to,” said co-founder Verity Noble, who will need customers to embrace a “jar rental fee.”

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Inside Nude Foods Market's Zero-Waste Grocery Operation


Inside Nude Foods Market’s Zero-Waste Grocery Operation
The bulk foods store delivers pantry staples, produce, prepared meals, and other goods in reusable packaging via bike in Boulder.Sarah Kuta •  
March 17, 2021
Verity Noble goes to great lengths to avoid using single-use plastics and other landfill-bound materials. Case in point: If she doesn’t bring enough reusable shopping bags into the grocery store, she simply fills her pockets with green beans, empties them onto the conveyor belt, then stashes them back in her pockets for the trip home. She’s also not afraid to gently nudge fellow shoppers, either. 
“I’ve been banging the zero-waste drum for a long time,” she says. “As much as people probably get frustrated with me, I’m the person who goes up to someone in Whole Foods and says, ‘We’re just doing a survey to find out why people bag their vegetables.’ And like, ‘Those bananas? You know they have skins.’ I’m just hoping that people might start thinking like, ‘Huh, why am I bagging my bananas or avocados or honestly anything.”

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