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Joe Moruzzi, managing director of Pleese, accused the supermarket giant of ripping off its product. FEMAIL understands Aldi's frozen cheesecake is not currently on sale.
Dessert brand Pleese says Aldi is using an almost identical product name, slogan and flavours.
The frozen dessert is produced by Pleese (previously known as Pleesecakes Freezecakes’ new and improved artisan cheesecake recipe is made with at least
The wildly popular new cookbook ‘Pleesecakes: 60 Awesome No-Bake Cheesecake Recipes’ was launched by Joe Moruzzi and Brendon Parry in January 2017. Here, we’re sharing a recipe that takes full advantage of that classic combination, maple syrup and bacon.
"I didn't even have an email, let alone a website or anything like that," said Joe Moruzzi. "And then it went viral overnight."