Broadcast TV Ad Sales Pioneer Jo Ann Ross Ends Decades-Long Run At CBS And Paramount Global
Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally…
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Jo Ann Ross, whose lengthy run as the head of ad sales at CBS represented a breakthrough for a woman in the traditionally male-dominated field, is formally…
Amid CBS executive suite changes over the past couple of decades, there has been one thing advertisers could always count on – an upfront presentation at Carnegie Hall and Jo Ann Ross putting on a show -- often dressing like a character from a popular series -- to make the network's sales pitch.
Jo Ann Ross has formally wound down her three-decade tenure at CBS and Paramount Global, a run full of milestones.
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