WPP Acquires New York-Based Social Influencer Marketing Agency Obviously
WPP acquisitions could well be seen as a bit of an adland 'canary in a coal mine' (excusing the fossil fuel reference.)
Source: bandt.com.au
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After Goat, WPP acquires social influencer marketing agency Obviously
After Goat, WPP acquires social influencer marketing agency Obviously
Source: adgully.com
What WPP's Obviously acquisition means for VMLY&R's influencer marketing strategy
VMLY&R Global CEO Jon Cook says the need for this type of acquisition came as he noticed the company had a gap in the agency network’s ability to provide an…
Source: biztoc.com
WPP Acquires Social Influencer Marketing Agency Obviously, Expanding Tech-Powered Creator Content Capabilities
WPP today announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris. Founded by Mae Karwowski and... | March 27, 2023
Source: marketscreener.com
The Drum | WPP Snaps Up Influencer Agency Obviously Just A Week After Acquiring Goat
M&A activity at the holding company suggests a strong focus on strengthening its influencer marketing capabilities.
Source: thedrum.com