How to Combat Churn in Today's OTT Market
Paul Erickson of Parks Associates talks about the ways that OTT platforms can reduce their churn rates during this unique time period of content overload and inflationary pressures
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Paul Erickson of Parks Associates talks about the ways that OTT platforms can reduce their churn rates during this unique time period of content overload and inflationary pressures
If the story of 2020 and 2021 was largely of pandemic-propelled streamer growth, then 2022 and beyond is shaping up to be a period in which the industry has to adapt to a more complex ecosystem.
Best Ever Channels' Jonathan Barbato and Barry Gordon and TIXR's Patrick Bradley discuss what 'True Live' streaming is and how the production workflows and platforms need to evolve to deliver it consistently and effectively in this clip from Streaming Media West 2021.