Can kosher food be hip? Manischewitz is betting its rebrand on it.
What makes this Passover different from all other Passovers? It may be the box of matzoh on your kitchen table. Manischewitz, the 136-year-old Kosher food brand synonymous with Passover, has changed its look in a bid for new customers, especially the culturally curious. The new tangerine packaging and arched logo is a full reimagining of a line of foods often consumed during the eight days a year when Jews commemorate their liberation from slavery in ancient Egypt.Subscribe to The Post Most news
Source: yahoo.com
