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May 19, 2021 11:01 The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R. The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve. The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties. The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years,...

Tassels turned, diplomas in hand, seniors at area high schools and at Colorado Mesa University are getting ready to close one chapter of their lives and begin another.

Creative 20 Add to collection Campaign developed by Saatchi & Saatchi Sydney and iProspect Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out. The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye. Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Amp...

April 21 2021, 9:38 am | BY Ricki Green | 8 Comments Iconic brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign via Saatchi & Saatchi Australia and iProspect, that celebrates the distance Australians travel, great and small, day-in and day-out.   The campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity to drive extraordinary distances without blinking an eye. Ampol Australia executive general manager Joanne Taylor reveals that the revitalised Ampol brand maintains the compan...

Ampol launches its first campaign since rebranding back from Caltex April 21, 2021 10:54 Ampol has released its first campaign since the business returned to its heritage brand name. In December 2019, Caltex announced it would be reviving the Ampol brand that was retired in 1995 in response to the upcoming expiry of the licence for the Caltex brand. US oil company Chevron, which owns the brand, sold its 50% stake in the Australia operation in 2015. Caltex reportedly spent 18 months negotiating with Chevron, before finally deciding to go back to the Ampol brand. Ampol, formerly known as The A...