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Edison Research and NPR identifies six types of radio listeners, bolsters broadcasters’ top-dog-of-audio status, and arms sales reps and public radio fundraisers with powerful ammo. For example, the study finds that the heaviest users of radio are the most open to its advertising messages. Two of the six segments of listeners, “Radio Heads” and “Connection Seekers,” the groups that spend the most time with radio, are the least likely to avoid ads or sponsorship messages on AM/FM radio. Consultant Holland Cooke covered the webinar for TALKERS magazine and he points to the free multimedia download and summarizes yesterday’s debut webinar in his coverage ....
WGN to Air Kentucky Derby and Indianapolis 500 in May RADIO ONLINE | Friday, April 16, 2021 WGN-AM WGN-AM/Chicago has announced that it will broadcast two sporting traditions in May: the 147th Kentucky Derby and the 105th Indianapolis 500. The Kentucky Derby will air Saturday, May 1 from 4-6:30pm. The scheduled post time for the actual race is 5:57pm CT. The broadcast of pre- and post-race coverage will include interviews, analysis, and predictions, as well as trophy presentations. The broadcast of the Indianapolis 500 covers all of the racing action live from the Indianapolis Motor Speedway and will include both the qualifying races and the Indy 500. The schedule of the Indy 500 live coverage is as follows: ....