Live Breaking News & Updates on Media Foundation Opens Applications

Edison Research and
NPR identifies six types of radio listeners, bolsters broadcasters’ top-dog-of-audio status, and arms sales reps and public radio fundraisers with powerful ammo. For example, the study finds that the
heaviest users of radio are the most open to its advertising messages. Two of the six segments of listeners, “Radio Heads” and “Connection Seekers,” the groups that spend the most time with radio, are the least likely to avoid ads or sponsorship messages on AM/FM radio. Consultant
Holland Cooke covered the webinar for
TALKERS magazine and he points to the free multimedia download and summarizes yesterday’s debut webinar in his coverage ....

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