CSPAN2 Book TV April 25, 2011
place and the companies place on being involved in business organizations? >> i think that if starbucks is not locally relevant in every community there we've served, then we will become a faithless corporation of the chain of stores. whether ubiquity would be the brand. we don't want that. so we have tried in every community where the manager and the district manager has the authority and the responsibility to engage locally, philanthropic league and organizationally and i think we have done a good job of that over the years. >> howard, you are on day to word of the book tour that's...