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2020 ‘a record year for plant-based, cultivated meat and sustainable protein companies’ Last year was the biggest to date for sustainable protein company launches, private investments, and retail sales, according to the Good Food Institute, which has just released its annual State of the Industry reports covering the plant-based, cellular agriculture and fermentation sectors. Although the alternative protein sector still lags conventional meat and dairy, the GFI, a body working to support the development of alternative proteins, said it was hugely encouraged by the sector’s growth last year. Among the highlights of its report were that Western Europe is now the largest regional market for plant-based meat at $1.8 billion, making up 43% of the global plant-based meat market. The region grew 17% compared with 2019. Global retail sales of plant-based meat hit record highs in 2020, reaching $4.2 billion, up from $3.4 billion in 2019. ....
Remember when everyone was going paleo? It was all the rage for a while; as far back as 2011 the paleo diet featured in food trend predictions. Paleo mania peaked around 2016, according to Google Trends, and has been on a slow decline ever since. Now, the online Countdown store holds just seven paleo-friendly” products. Searching now for “keto” – the low-carb, high-fat ketogenic diet – on the other hand, will turn up seventeen, and New World’s online shop shows 13 products with “keto” claims front and centre. Google Trends shows steady interest in this diet over the past year, with an uptick post new year. Food trends come and go, and right now, keto is trending. ....
How much effort should brands invest in the plant-based trend? Vegan nuggets, vegan nachos, vegan Magnums, vegan mayonnaise, vegan cream cakes, vegan Bounty bars and vegan Krispy Kremes. more food brands and retailers than ever hanker for a slice of the plant-based pie. This is particularly the case during the Veganuary event, which encourages people to follow a vegan lifestyle for the month of January. But is the plant-based, meat-free and vegan phenomena a gimmicky fad that ignores the nuances of what constitutes a sustainable and heathy diet? Or one that will continue to allow food brands swathes of exciting innovation opportunities? ....