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![[Startup Bharat] How this Punjab-based beverage startup is betting on traditional Indian flavours - Vimarsana News](https://images.yourstory.com/cs/2/e641e900925711e9926177f451727da9/CopyofImageTaggingNewBrandingEditorialTeamMaster2-1642679863044.jpg)
Founded in 2017, beverages brand Lahori is on track to reach Rs 250 crore gross revenue in FY22 and plans to reach Rs 1,000 crore in the next three years.
Saurabh Munjal Success Story: Together with his two cousins, Saurabh Bhutna and Nikhil Doda, Saurabh Munjal founded Lahori Zeera. The Punjab-based company created its own brand after realizing that there aren't many significant competitors in the desi drink category.
From snacks for kids to alcobev to ready-to-cook food, the D2C startups have made a mark across F&B categories. Let's take a look at some.
According to an Inc42 analysis, India had more than 800 direct-to-consumer (D2C) new-age brands operating in India as of 2021
The last few years have also seen a slew of direct-to-consumer (D2C) startups entering the space and competing with the established players