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Consumers increasingly are weary of “drinking empty calories,” and are instead looking for less sugar and more functional benefits from their beverages – be it enhanced hydration, gut-health support, mood and mental health management or permissible indulgence from drinks that cut the calories but not the flavor.
Nearly 3,500 exhibitors are scheduled to attend the Expo West natural products trade show at the Anaheim Convention Center in Anaheim, CA in less than three weeks.
The revolutionary beverage fuses natural energy and enhanced cognitive function with patented Push Cap technology.
When legacy brands start looking like startups, should entrepreneurs be worried? The hosts discuss. They also highlight several new and notable products, including chakra-specific shots and a cap-activated bottled cocktail. We also meet with Alan Kennedy, the master blender for rye-forward whiskey brand Redemption, who discusses the brand’s emphasis on premiumization of experience across its portfolio.
Karma Water, a disrupter in the functional beverage category and creator of the patented Karma PushCap technology, announced its new direct-to-consumer hydration kit and subscription model.