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US interest in Tesla cars is declining due to CEO Elon Musk's controversial public persona, while Mercedes, BMW, and Audi's gas and EV models show rising consumer interest.
'It's very likely that Musk himself is contributing to the reputational downfall,' said Caliber CEO Shahar Silbershatz, saying his company's survey shows 83 percent of Americans connect Musk with Tesla.
The ranks of would-be Tesla buyers in the United States are shrinking, according to a survey by market intelligence firm Caliber, which attributed the drop in part to CEO Elon Musk's...
While Tesla continued to post strong sales growth last year, helped by aggressive price cuts, the electric-vehicle maker is expected to report weak quarterly sales as early as Tuesday
Musk: While Tesla continued to post strong sales growth last year, helped by aggressive price cuts, the electric-vehicle maker is expected to report weak quarterly sales as early as Tuesday.